I like to think of trust as an emotional bank account. In his book ‘The Speed of Trust’, Stephen Covey talks about thinking of trust like a bank account. Clients do trust implicitly, or they wouldn’t have chosen to do business with you in the first place. Trust then moves to a position where your trust is engendered based on their experience of your delivery exceeding your initial promise. Earning trust implies moving from a position of reputational trust in which a client does not have faith in your ability to deliver but relies on your proven track record and perhaps your promises.
It is firstly earned, then maintained and preserved. Trust is something that is built in time. Join this WhatsApp Group to comment and receive updates about our website. Most popular series to watch in Hindi September 2022
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